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Kia has been accused of pulling a shady transfer by stockpiling new Kias in a storage lot in Ontario and leaving Canadian prospects out to dry – some have stated they’ve waited months, even years, for his or her new Kia. The rationale? Kia doesn’t wish to look too good.
It’s all a part of Kia’s technique to keep away from trying “too profitable” and dropping its advertising and marketing funds, based on video footage attained by CBC. Kia Canada opted to stash its stock of recent automobiles in Ontario and wait out the brand new 12 months, all in an effort to play the numbers sport, based on the report.
In CBC’s report, a November 17 video exhibits Kia regional gross sales supervisor Vince Capicotto telling representatives from some 100 dealerships that Kia Canada had already hit its gross sales goal of promoting 84,000 automobiles for the 12 months, so there was no level in going overboard: “Kia Canada desires to manage wholesale and retail efficiency in 2023 to not present excessive overachievement.” Doing so, he stated, may put their advertising and marketing funds in danger in 2024.
Due to this fact, the decision was made to place a freeze on the stock till 2024, with solely a sprinkling of recent automobiles being shipped to vendor heaps till the top of 2023.
Clearly, Kia patrons are outraged, and sellers say that they, too, are scrambling to answer buyer calls, with some canceling their orders.
Kia buyer Brian Olmstead advised CBC that he had been ready for his new Kia EV6 since 2022. “I’ve been ready for a automobile for a 12 months and a half and so they’re holding them on a compound simply to make the gross sales look decrease? What the hell?… That is so disappointing. What they’re doing is mistaken.”
Simply how a lot this debacle will injury the model’s status in Canada is but to be decided. Kia hasn’t but commented on the state of affairs, saying that it might’t touch upon “confidential inside enterprise issues,” based on CBC. Nonetheless, Kia is understood for having among the longest wait instances within the business in Canada, Shari Prymak, a senior marketing consultant with Automobile Assist Canada, advised CBC.
“There may be some legitimate reasoning behind [the plan] from Kia Canada’s perspective,” he stated. “However in the end it’s not proper to make prospects wait even longer once they’ve already been ready for thus lengthy and coping with fairly a little bit of frustration.”
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