Porsche Taycan Gross sales Reached A New Report In This autumn 2023


Porsche studies that its world automotive gross sales in the course of the fourth quarter of 2023 amounted to 77,499 (down 12% year-over-year), whereas the overall quantity in 2023 reached 320,221 (up 3.3% year-over-year).

In the meantime, gross sales of the all-electric Porsche Taycan (all variations: Taycan, Taycan Cross Turismo, and Taycan GTS) considerably improved within the second a part of the yr.

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Porsche Taycan gross sales rebound

Porsche Taycan, the model’s first all-electric mannequin, famous greater than 40,000 gross sales in 2023, nearly matching the document from 2021. Within the not-too-distant future, the Taycan will likely be joined by an all-electric Macan.

In This autumn, Porsche Taycan world gross sales amounted to 12,744 items, which is 31% greater than a yr in the past and the best degree ever (the earlier document was 12,656 in This autumn 2021).

Much more attention-grabbing is that the Taycan gross sales set a brand new document share within the Porsche gross sales of 16.4%.

It is a constructive signal forward of the market launch of the upcoming all-electric Porsche Macan mannequin, which could enhance Porsche’s BEV gross sales just a few occasions because it’s the most well-liked mannequin within the lineup.

Porsche BEV gross sales in This autumn’2023 (YOY change):

In 2023, Porsche Taycan world gross sales amounted to 40,629 (up 17% year-over-year), which accounts for 12.7% of the overall quantity.

Porsche BEV gross sales in Q1-This autumn’2023 (YOY change):

  • Taycan: 40,629 (up 17%) and 12.7% share
    together with 7,570 in the USA (up 4%)

For reference, in 2022, Porsche delivered 34,801 all-electric automobiles (down 16% year-over-year), which on the time was 11.2% of the overall quantity. Cumulatively, Porsche bought greater than 136,000 Taycans globally.

The yr 2023 was solely barely behind 2021 (40,629 vs. 41,296). We are actually questioning whether or not 40,000 plus would be the mannequin’s cruising velocity or if the amount will enhance in 2024.

Porsche doesn’t report the variety of plug-in hybrid gross sales (Cayenne and Panamera), however we guess they account for a noticeable share of the overall quantity (probably a number of p.c of the overall quantity).


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