Polestar Electrical Automobile Gross sales Upset In This fall 2023 With A 39% Lower


Polestar introduced at the moment that its world electrical automobile deliveries in the course of the fourth quarter of 2023 amounted to roughly 12,800 models.

It is a very worrying consequence with a 39% lower in quantity in comparison with This fall 2022, in addition to one of many weakest quarters this yr.

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Polestar EV lineup

Polestar’s fundamental electrical mannequin is the Polestar 2, though lately the corporate launched the all-new Polestar 4 mannequin. In mid-2024, the corporate intends to launch the Polestar 3.

Polestar explains that the amount is decrease than earlier than, due to the concentrate on profitability:

“Polestar continues to guard its unique model place in what stays a difficult market, leading to fewer deliveries within the fourth quarter and now expects a gross revenue margin for the total yr of round break-even.”

However, we will say that the corporate was not capable of promote the next variety of vehicles at a revenue (regardless of with the ability to produce them, like within the earlier intervals).

The variety of 12,800 vehicles contains 880 Polestar 4 bought in China (manufacturing began in November), which leaves about 11,920 for the Polestar 2 mannequin.

Polestar BEV gross sales in This fall’2023 (YOY change):

  • Polestar 2: about 11,920 (down 43%)
  • Polestar 4: about 880 (new)
  • Complete deliveries: roughly 12,800 (down 39%)

* some information estimated

In 2023, Polestar delivered roughly 54,600 electrical vehicles to clients, which is simply 6% greater than a yr in the past. The comparatively gradual This fall virtually led to a decline within the annual consequence.

Polestar BEV gross sales in Q1-This fall’2023 (YOY change):

  • Polestar 2: about 53,720 (up 4%)
  • Polestar 4: about 880 (new)
  • Complete deliveries: roughly 54,600 (up 6%)

The outcomes are disappointing, as the corporate initially deliberate to promote 80,000 electrical vehicles in 2023, and later up to date the steering to 60,000-70,000, which additionally was not achieved.

For reference, in 2022, Polestar bought some 51,500 electrical vehicles (up practically 80% year-over-year). On the time it was noticeably lower than the 65,000 models of the unique goal (lowered by 15,000 attributable to provide constraints). The yr 2023 was the second with gross sales under goal.

Thomas Ingenlath, Polestar CEO, feedback: “Polestar 4 has been very effectively obtained in China and ramping up manufacturing was an vital milestone for us. Gross sales of our SUV coupé will begin in Europe and Australia within the coming weeks. With the primary deliveries of Polestar 3 anticipated in the summertime, our shift from being a one to three-car firm positions us for a transformative and thrilling 2024.”

Polestar complete product porfolio to 2024

Polestar full product porfolio to 2024


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