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Following our This fall and 2023 all-electric automotive gross sales report for non-Tesla manufacturers within the U.S., it is time to try the automotive group degree.
It will reveal which corporations are promoting the best variety of battery electrical autos (BEVs) and that are reaching the best share of BEVs out of their complete gross sales quantity.
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Conventional OEMs are scaling up their EV gross sales
In 2023, gross sales of all-electric automobiles by conventional carmakers virtually doubled in comparison with 2022. The Hyundai Motor Group, Ford and Normal Motors have been among the many high non-Tesla OEMs when it comes to BEV gross sales final 12 months.
This report contains 11 producers for which constant knowledge is obtainable: BMW Group (BMW and Mini, however with out knowledge for the Mini Cooper SE mannequin), Ford Group (Ford and Lincoln), Normal Motors (the BrightDrop supply van division, Cadillac, Chevrolet, GMC), Hyundai Motor Group (Hyundai, however with out knowledge for the Hyundai Kona Electrical mannequin, Kia and Genesis), Mazda, Mercedes-Benz (excluding its van division), Nissan, Subaru, Toyota Group (Toyota and Lexus), Volkswagen Group (Volkswagen, Audi and Porsche) and Volvo.
Not all producers report their gross sales ends in the U.S., particularly the newer corporations like Tesla, Rivian, Polestar and Lucid. They don’t escape gross sales by nation or area so their figures cannot be included on this report.
BEV Gross sales By OEMs – This fall 2023
The listed 11 conventional automakers delivered a document of greater than 134,000 all-electric automobiles in This fall 2023 (up about 60% year-over-year).
Final quarter, Ford was particularly sturdy with a document of 25,937 BEV gross sales. Plainly Ford was in a position to outpace the Hyundai Motor Group in This fall (23,609), though we’re not sure as a result of we do not have gross sales knowledge for the Hyundai Kona Electrical mannequin.
Volkswagen Group was in a position to promote 20,403 all-electric automobiles within the U.S. over the last quarter, which is greater than Normal Motors (19,469, together with 12,551 Chevrolet Bolt EVs/Bolt EUVs).
Then we will see two European luxurious OEMs—BMW Group (at the very least 14,374) and Mercedes-Benz (13,511). The Toyota Group occurred to be the perfect of the remaining with 5,718 models offered in This fall.
* Excludes Tesla and different OEMs for which knowledge was not accessible
** Hyundai gross sales with out the Hyundai Kona Electrical mannequin
*** BMW Group gross sales with out the Mini Cooper SE
In This fall, the best BEV share was achieved by the Mercedes-Benz model (excluding vans) at 18.7%, adopted by the BMW Group (at the very least 12.1%) and Volkswagen Group (11.6%).
Let’s be aware that at the very least for now, this metric is a bit skewed. Not all manufacturers inside explicit teams are even providing BEVs, which lowers the common of the big teams in comparison with single-brand automakers.
Here’s a tree map model of the chart:
* Excludes Tesla and different OEMs for which knowledge was not accessible
** Hyundai gross sales with out the Hyundai Kona Electrical mannequin
*** BMW Group gross sales with out the Mini Cooper SE
**** Mercedes-Benz (excluding vans)
BEV Gross sales By OEMs – Q1-This fall 2023
With a minimum of 450,000 all-electric offered by the listed 11 conventional automakers (up 83% year-over-year), those with the best outcomes are Hyundai Motor Group, Normal Motors and Ford.
In 2023, the Hyundai Motor Group offered within the U.S. 85,474 all-electric automobiles (plus an unknown variety of Hyundai Kona Electrical). That is an enormous, 60% improve year-over-year.
Normal Motors, resulting from many challenges associated to the ramp-up of the Ultium platform EVs and UAW strikes, ought to be happy with the second place amongst non-Tesla OEMs. GM delivered 75,883 BEVs final 12 months—barely greater than Ford, which closed the 12 months with 72,608 BEVs.
As soon as once more, an enormous shock is the Volkswagen Group with 70,398 models offered. BMW Group (45,417) and Mercedes-Benz (43,202) are additionally pushing BEVs comparatively laborious, reaching a a lot larger market share within the BEV section than their market share within the total market.
Nissan with 20,616 BEV gross sales in 2023 was the perfect of the remaining, however with none important modifications, it’d quickly discover itself behind Toyota Group.
Let’s all do not forget that Tesla possible offered over 600,000 all-electric automobiles final 12 months within the U.S. The overall BEV quantity in 2023 is estimated at greater than 1.1 million models. We consider that Rivian (not listed right here) could be between 40,000 and 50,000, relying on what number of of its 50,122 deliveries occurred within the U.S.
* Excludes Tesla and different OEMs for which knowledge was not accessible
** Hyundai gross sales with out the Hyundai Kona Electrical mannequin
*** BMW Group gross sales with out the Mini Cooper SE
Let’s now transfer to the share of BEVs out of the OEM’s complete gross sales. In keeping with gross sales knowledge analyzed by InsideEVs, in 2023, solely 4 conventional OEMs exceeded 10% BEV share.
The highest producers are Mercedes-Benz (15.3%), BMW Group (at the very least 11.5%), Volkswagen Group (11.1%) and Volvo (10.6%). The Hyundai Motor Group achieved at the very least 5.2%. Ford, with 3.6% additionally seems to be barely above the business common.
For reference, the U.S. BEV common share in 2023 is estimated at about 7.5%. Nonetheless, this contains all producers, like these promoting solely electrical automobiles (Tesla). As a result of Tesla alone offered greater than half of the BEVs within the U.S. final 12 months, the true common BEV share for conventional OEMs might be nearer to three%.
Here’s a tree map model of the chart:
* Excludes Tesla and different OEMs for which knowledge was not accessible
** Hyundai gross sales with out the Hyundai Kona Electrical mannequin
*** BMW Group gross sales with out the Mini Cooper SE
**** Mercedes-Benz (excluding vans)
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