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For the reason that unveiling and subsequent launch, the all-new Toyota Prius/Prius Prime has earned excessive reward and accolades all through the auto trade. The car answerable for beginning the hybrid revolution almost 25 years in the past earned one of the coveted awards within the automotive sector – the 2024 North American Automotive of the Yr.
The 2024 North American Automotive, Truck and Utility Automobile of the Yr (NACTOY) award winners had been introduced at M1 Concourse in Pontiac, throughout a Jan. 4 press convention co-hosted by the Detroit Auto Sellers Affiliation (DADA) and Automotive Press Affiliation (APA). The NACTOY awards are voted on by a big, unbiased jury of automotive journalists from america and Canada.
Main as much as the occasion, the Toyota Prius/Prius Prime was a finalist within the Automotive of the Yr class, together with the Honda Accord and Hyundai Ioniq 6. Scott Neiheisel, common supervisor of the Cincinnati gross sales area, and Roseanne Larsen, assistant common supervisor in Cincinnati, had been readily available to obtain the enduring NACTOY trophy, on behalf of Toyota.
At Toyota Motor North America (TMNA) headquarters, in Plano, information of the distinguished award unfold shortly, because it marked the second time Prius had earned North American Automotive of the Yr honors. Again in 2004, the second-generation Prius was named NACTOY Automotive of the Yr.
“We’re thrilled the NACTOY jurors agree that the all-new Prius and Prius Prime are distinctive autos. The distinctive mixture of attractive styling and trade main effectivity put Prius in a league all its personal.” Stated Mike Tripp, group vp, Toyota Advertising. “After almost 25 years, Prius continues to depart its mark on the world and affords prospects an important possibility to cut back their carbon emissions.”
All through the judging course of, the Prius/Prius Prime earned the admiration of lots of the journalist-jurors. Frequent compliments revolved round look and gasoline financial system.
“The Toyota Prius and Prius Prime should not simply handsomely styled hatchbacks, they signify the way forward for the car by mixing conventional inner combustion with electrical drivetrains,” mentioned veteran journalist Matt DeLorenzo. “Of specific word is the plug-in model which affords greater than 40 miles of pure electrical vary, permitting most house owners to skip common gasoline station visits.”
The NACTOY Automotive of the Yr Award represents one of many 17 trade awards earned by Prius/Prius Prime the previous few months.
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