2023 Was The 12 months Of The Tesla Cybertruck. I’m Glad It’s Over


It solely takes a minute to take a look at the devoted web page the place all of the Tesla Cybertruck-related tales are neatly categorized on InsideEVs. A few mouse scrolls later, you’ll see {that a} constant chunk of articles devoted to the controversial pickup have been written by yours really.

All the things from movies analyzing images that have been taken on the facet of the street and drone footage that reveals the automotive’s rear-wheel steering in motion to photographs of a number of Cybertrucks parked subsequent to one another, and official materials from Tesla exhibiting how the electrical truck drove on barely uneven roads in Mexico. I’ve written about all of this and plenty of extra.

And I’m glad it’s lastly over–at the least the place hypothesis and sketchy sources are involved–as a result of the Cybertruck is lastly being manufactured and delivered to prospects throughout the USA.

However the earlier two paragraphs would merely not exist if the Cybertruck was the product of every other automotive model that might now be described as a legacy automaker. That’s as a result of Tesla doesn’t do regular automotive launches.

It would not fly journalists out on “press journeys” to unique locales to check their vehicles for a number of hours at a time, hoping for a positive first-drive evaluate. Tesla would not mortgage out vehicles to journalists anymore, a follow it ended someday round when the communications workforce was dissolved. Granted, the automaker will work immediately with some shops and influencers, however definitely not all of them. And Tesla would not reply questions from reporters, just about ever. 

That’s each good and dangerous on the similar time. It’s good for patrons and common folks who simply need to really feel like they’re part of the event course of. At Tesla, reservation holders and extra not too long ago stockholders may take part in new mannequin launches subsequent to engineers, designers, and high-ranking executives. The press? Not a lot, given Elon Musk’s aversion to journalists inquiring about delicate matters.

Conventional carmakers, alternatively, depend on established press entities to relay data to the general public. As a rule, skilled journalists attend rigorously crafted and choreographed car launches meant to point out all the things that’s good concerning the automotive and the corporate behind it.

Tesla would not function that means. Even the Cybertruck supply occasion could possibly be described as beginner hour, with Musk leaping within the mattress of the truck at one level throughout the reside stream solely to change into nearly invisible to the cameras as a result of there wasn’t a single mild pointed at his face. (Critically, Tesla, rent one lighting man subsequent time.) 

Tesla Cybertruck Delivery Event (2023)

Tesla Cybertruck Supply Occasion (2023)

However folks have been cheering anyway. That’s why we determined to run some tales that may in any other case be ignored if there was one other marque within the headline. Individuals needed to get all the data as a result of Tesla wouldn’t give it to them, not even to those that paid cash to assist it construct the rattling factor. 

Journalists don’t cheer at launch occasions. They ask questions that want actual solutions, not insipid “we make one of the best vehicles” replies.

This does have its drawbacks. There’s so much we’d like to know concerning the Cybertruck’s 48V structure, the drive-by-wire steering, the vary extender battery pack, how repairs to the chrome steel physique will work, and a lot extra. These are industry-changing applied sciences and issues house owners will certainly care about. We would love the prospect to speak with the very sensible folks at Tesla about how they’re going to work. Sadly, for those who’re not within the Muskian interior circle, you not often get that probability. As an alternative, you wait for patrons to seek out out on their very own, or for the solutions you need to get posted on X. 

What I’m getting at right here is that every other carmaker on this world would put much more effort into giving out official data and it wouldn’t get away with its CEO writing nonsense on a social media platform he acquired simply to make it a trumpeting gadget. It wouldn’t depend on the neighborhood to do the work for it as a result of it needs to verify the proper particulars get into the fingers of potential prospects.

However that is Tesla for you. And as irritating as it’s for us, the corporate has no bother producing publicity. 


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