Prime Dawg Leisure brings annual live performance and toy drive to Nickerson Gardens


For the final 10 years, the Christmas spirit of Nickerson Gardens has been delivered by hip-hop and Prime Dawg Leisure.

This week, the taste-making L.A. hip-hop label celebrated a decade of dropping enjoyable and festivities on the Watts housing mission with its annual TDE Christmas live performance, that includes performances by SZA, Schoolboy Q and different star expertise on the label.

The occasion, held Tuesday and Wednesday, was hosted and headlined by rapper Jay Rock, a local of Nickerson Gardens who can also be the longest-tenured TDE artist.

Highlights from the stage included R&B songstress SZA and rappers Schoolboy Q, Sir, Zacari and particular visitor 310Babii. On the finish of the present, Jay Rock was joined by Compton rap star YG.

The second day of the occasion was centered on the passing out of presents for the children locally in addition to offering sources , together with a job honest and free haircuts.

Under are some pictures of the vacation block get together and some phrases from native residents, U.S. Rep. Maxine Waters (D-Los Angeles) and the TDE crew.

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Jay Rock performs at Top Dawg Entertainment's toy drive and concert in Nickerson Gardens Tuesday in Los Angeles.

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Ab-Soul performs at Top Dawg Entertainment's annual toy drive and concert at the Nickerson Gardens housing projects Tuesday in Los Angeles.

1. SZA performs at Prime Dawg Leisure’s annual toy drive and live performance on the Nickerson Gardens housing initiatives on Tuesday in Los Angeles. (Jason Armond / Los Angeles Instances) 2. Jay Rock performs at Prime Dawg Leisure’s toy drive and live performance in Nickerson Gardens Tuesday in Los Angeles. (Jason Armond / Los Angeles Instances) 3. Ab-Soul performs at Prime Dawg Leisure’s annual toy drive and live performance on the Nickerson Gardens housing initiatives Tuesday in Los Angeles. (Jason Armond / Los Angeles Instances)

Anthony Tiffith, (a.okay.a. Prime Dawg) chief govt and founding father of Prime Dawg Leisure

That is our tenth 12 months at it, and we had among the greatest names in leisure right here. With the ability to convey occasions like this to the neighborhood the place I used to be raised means the world of me. I grew up not with the ability to have entry to artists. All of the entertainers dream about at some point with the ability to give again. Occasions like this are inspirational and provides the neighborhood hope. I simply need them to know there’s a approach out. You simply gotta work arduous, keep devoted to what you’re doing and it will possibly occur.

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Residents of the Nickerson Gardens housing project gather for Top Dawg Entertainment's annual toy drive and concert Tuesday in Los Angeles.

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A little girl is excited to put a new toy in her bag at Top Dawg Entertainment's  annual event at the Nickerson Gardens housing project Wednesday in Los Angeles.

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People drop off donations as they enter Top Dawg Entertainment's annual toy drive and concert Tuesday in Los Angeles.

1. Residents of the Nickerson Gardens housing mission collect for Prime Dawg Leisure’s annual toy drive and live performance Tuesday in Los Angeles. (Jason Armond / Los Angeles Instances) 2. Just a little lady is worked up to place a brand new toy in her bag at Prime Dawg Leisure’s annual occasion on the Nickerson Gardens housing mission Wednesday in Los Angeles. (Jason Armond / Los Angeles Instances) 3. Folks drop off donations as they enter Prime Dawg Leisure’s annual toy drive and live performance Tuesday in Los Angeles.
(Jason Armond / Los Angeles Instances)

U.S. Rep. Maxine Waters

I’m in Washington, D.C., and I’m not afraid to struggle for Watts. I had Watts a very long time in the past and so they took it away from me, however I bought it again. Now, I’m again in Watts, and the very first thing I’m going to do is put air-con in all of Nickerson Gardens. We’re going to make the federal government do what it’s alleged to do. And when these proper wings get in my approach, I’m going to inform them get the f— out of my approach.

Tiny B (rapper)
I really like my neighborhood. I’ve lived in Nickerson Gardens all my life. We’re an amazing neighborhood. We now have greatness over right here. All people desires to look down on us, however we’re nice over right here and we love everyone. Simply include some good vibes and we’re going to indicate you good vibes.

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Ray Vaughn addresses the crowd at Top Dawg Entertainment's annual toy drive and concert at the Nickerson Gardens housing project Tuesday in Los Angeles.

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Los Angeles, CA - December 19: SCHOOLBOY Q performs at Top Dawg Entertainment's (TDE) 10th annual toy drive and concert featuring SZA, Jay Rock, YG and other TDE artists in the Nickerson Gardens housing projects on Tuesday, Dec. 19, 2023 in Los Angeles, CA. (Jason Armond / Los Angeles Times)

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Tiny B. and his godson Ckaelyn Wells, 7,  wait for Top Dawg Entertainment's annual toy drive and concert to start Tuesday at the Nickerson Gardens housing project  in Los Angeles.

1. Ray Vaughn addresses the gang at Prime Dawg Leisure’s annual toy drive and live performance on the Nickerson Gardens housing mission Tuesday in Los Angeles. (Jason Armond / Los Angeles Instances) 2. Los Angeles, CA – December 19: SCHOOLBOY Q performs at Prime Dawg Leisure’s (TDE) tenth annual toy drive and live performance that includes SZA, Jay Rock, YG and different TDE artists within the Nickerson Gardens housing initiatives on Tuesday, Dec. 19, 2023 in Los Angeles, CA. (Jason Armond / Los Angeles Instances) (Jason Armond/Los Angeles Instances) 3. Tiny B. and his godson Ckaelyn Wells, 7, watch for Prime Dawg Leisure’s annual toy drive and live performance to begin Tuesday on the Nickerson Gardens housing mission in Los Angeles. (Jason Armond / Los Angeles Instances)

Janie Jones (Nickerson Gardens resident)
I’ve been residing in these initiatives since I used to be 6 or 7.
This occasion means loads for our neighborhood. There are younger children that don’t have something. Prime Dawg offers again to the neighborhood yearly and it means loads. Lots of people don’t have jobs proper now and so they have been laid off. The children take pleasure in free festivities and occasions like this that convey the neighborhood collectively. All of us come from the battle. Rap music comes from the battle. It has a special that means in case you’re struggling and you already know the place that music comes from. My hope for my neighborhood is that we cease killing one another. That we come collectively and love each other. Be glad, love extra and hate much less.

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Janie Jones, who has lived at Nickerson Gardens since she was 6, pauses before Top Dawg Entertainment's annual event Tuesday in Los Angeles.

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Eboni Childress, center, who's lived at Nickerson Gardens for 10 years, and her family await the start Tuesday of Top Dawg Entertainment's  annual toy drive and concert.

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Children enjoy a festive day at Nickerson Gardens as they wait for Top Dawg Entertainment's event to begin  Tuesday  in Los Angeles.

1. Janie Jones, who has lived at Nickerson Gardens since she was 6, pauses earlier than Prime Dawg Leisure’s annual occasion Tuesday in Los Angeles. (Jason Armond / Los Angeles Instances) 2. Eboni Childress, middle, who’s lived at Nickerson Gardens for 10 years, and her household await the beginning Tuesday of Prime Dawg Leisure’s annual toy drive and live performance. (Jason Armond / Los Angeles Instances) 3. Kids take pleasure in a festive day at Nickerson Gardens as they watch for Prime Dawg Leisure’s occasion to start Tuesday in Los Angeles. (Jason Armond / Los Angeles Instances)

David Hollywood Harrell, manger at Prime Dawg Leisure
I’m nonetheless part of this neighborhood born and raised and I find it irresistible. My mothers struggled and my pops was just about barely making it, but when we had one thing like this rising up over right here in Nickerson , it might’ve been phenomenal. Prime got here to me nearly 10 years in the past with this concept, and the plan he had and the mission he’s achieved and nonetheless carrying out as much as this present day. Prime will not be giving again simply across the holidays; all through the 12 months he’s making it occur, from paying folks to go to school, paying tuition, paying hire. My little brothers handed away from a drug overdose some years in the past. I used to be in a monetary scenario the place I couldn’t do it. Prime requested me to get the full and gave me a verify. Prime buried my brother for my household. And he advised me, don’t do it a budget approach, do it the way in which as in case you guys had it. And made it occur. So I’ll without end be in debt with him due to that scenario. Prime has given me a chance to be part of a label he had envisioned nearly 20 years in the past.



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