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A STUDENT aced her advertising and marketing diploma — after learning Taylor Swift.
Eve Graham, 23, wrote a 12,000-word dissertation on how the pop megastar makes use of platforms to speak with followers and construct model loyalty.
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The College of Stirling graduate received 82 per cent on the paper and scooped a 2:1 in her BA Hons Advertising and marketing diploma.
Eve, from Helensburgh, Argyll and Bute, stated of the Clean Area star: “There’s no means I’d do a level and never have it about Taylor Swift.
“It centered on how she communicates with followers, one thing I had a lot private expertise of.
“I met her once I was 17 on the Status tour in Manchester. I used to be so lively on social media, she knew my title.
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“It was one of the best factor that had ever occurred to me.
“I realized a lot concerning the fandom neighborhood. You get a deep understanding of the behaviours of individuals – the psychological features of it as effectively.
“It is that neighborhood and the best way folks act that led me to doing my diploma in advertising and marketing.”
Eve now works for Virgin Atlantic and plans to see Taylor six occasions this yr on her Eras tour.
We advised in December how Anglophile Taylor – relationship NFL participant Travis Kelce – was constructing a £10 million personal property in London to make use of as her Euro base.
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