Elon Musk didn’t drive away Tesla consumers, a minimum of earlier than his newest massive blunder

Elon Musk didn’t drive away Tesla buyers, at least before his latest big blunder


A brand new survey reveals that Elon Musk isn’t driving away Tesla consumers together with his Twitter drama, however that was proper earlier than his newest and largest blunder.

Ever since his acquisition of Twitter, Elon Musk appears to be entering into one controversy after one other. There have been some severe issues about his drama negatively affecting Tesla’s gross sales.

This summer time, a survey of 5,000 Tesla homeowners confirmed that the No. 1 cause homeowners had been strolling away from the model was “disapproval of Musk.” It added to the frustration of Tesla followers and shareholders after the CEO began to not solely spend much less time on the electrical automaker but additionally appeared to have an effect on it negatively purely on fame.

However now Heatmap posted a brand new impartial survey of 1,000 People that reveals that Musk nonetheless has a optimistic impression on Tesla consumers and it’s bettering:

Within the weeks main as much as Elon Musk’s newest spherical of controversies, 27% % of People who reported wanting to purchase an EV sooner or later stated that the billionaire’s conduct made them much less prone to choose a Tesla, down from 36% who stated the identical in February. Then again, 35% of potential EV consumers stated that Musk had made them extra prone to buy a Tesla — a reversal of the outcomes from the final time Heatmap took People’ temperature on the controversial CEO, when extra folks had been postpone by Musk’s conduct than swayed by him.

You might be doubtless going to see plenty of reporting on this survey right this moment:

However a very powerful factor to notice is that the survey was performed proper earlier than Musk’s newest and largest blunder: agreeing with an antisemitic tweet, which led to an advertiser exodus and plenty of detrimental media consideration.

If the survey had been performed per week later, the outcomes would doubtless be very completely different.

Electrek’s Take

The sentiment on Elon is probably going altering quick relying on how massive his newest controversy is, and I feel the timing of that survey could be very handy for him. I hope his followers gained’t use it to attempt to disprove the clear detrimental impression he has had on the Tesla model recently.

The earlier survey of 5,000 Tesla homeowners is probably going way more consultant of the impression on the model. As you possibly can see on the brand new survey, “no impression” remains to be the largest reply, however Tesla homeowners usually tend to observe the state of affairs extra intently, and extra of them are actually saying that they gained’t be shopping for one other Tesla.

It’s an issue.

Tesla has to date been having fun with extraordinarily robust buyer loyalty, and the latest survey reveals Elon has negatively affected that, even when not a lot within the wider inhabitants, a minimum of till the most recent controversy.

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