CES 2024 Preview: Get Prepared for a ‘Tsunami’ of AI


For those who’re ready for the hubbub over generative AI to die down, possibly pull up a chair. The thrill round synthetic intelligence reveals no indicators of quieting—a truth that can turn out to be all too apparent at this yr’s CES.

CES, the buyer electronics trade’s largest annual gathering within the US, is returning to Las Vegas on January 9. It’s a huge, four-day-long bustling bazaar of tech, with expo halls stuffed to the brim with new devices, hopeful startups, and prototypes that attain for the celebrities. CES is a commerce present the place gross sales and distribution offers are inked, the place idea automobiles roll via crowded streets, and the place tech journalists and showgoers alike wander the flooring searching for the standout new merchandise. And this yr, lots of the merchandise debuting are going to be garnished with heaping globs of AI.

For years, generative AI expertise bubbled beneath the floor of public consciousness. It lastly burst into the limelight in November 2022, when OpenAI launched the primary iteration of ChaptGPT. The arrival of the shiny new chatbot kicked off an AI arms race. For the reason that reverberant waves of this eruption hadn’t but absolutely saturated the tech trade by the point final yr’s CES happened, there wasn’t actually a complete lot of GenAI discuss in Las Vegas final January. Because of this, CES 2023 seems to be nearly primitive in hindsight, arriving a scant six weeks behind the best technological revolution for the reason that cell phone.

That gained’t be the case in 2024. “We didn’t get the total CES hearth hose of AI bulletins final yr like we’re going to have,” says Anshel Sag, a principal analyst at Moor Insights & Technique. “For those who thought it was a wave final yr, it is going to be a tsunami this yr.”

Anticipate to see AI in all places at CES: in automobiles, scooters, headphones, cameras, audio system, and televisions. In some instances, these merchandise will merely embrace one other technique to entry a ChatGPT-style question-and-response service to deal with spoken instructions. However in different instances, the advances might really feel extra impactful. Firms like Intel, Qualcomm, and AMD are anticipated to announce chips that assist AI providers on the units that carry them. These chips would course of AI duties regionally, with out having to ship a request to a server within the cloud after which anticipate a response, making issues like laptop imaginative and prescient, voice-to-text providers, and generative computing really feel snappier.

CES is the place the narrative round trade tendencies is formed. Sag says that’s what’s more likely to occur with the abundance of AI this CES. “AI is simply going to overwhelm the whole lot,” Sag says. “Will probably be so prevalent and so dominant that some folks will simply be sick of it.”


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