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For Automobili Lamborghini, 2023 was the yr of the sixtieth anniversary celebration. An array of occasions have been organized for the event that allowed Lamborghini followers and prospects to collect in numerous occasions and locations all over the world for distinctive and unrepeatable experiences driving a few of the most iconic vehicles from the Home of Sant’Agata Bolognese.
Following a complete yr of in-person celebrations, the festivities have additionally moved into the digital world to have interaction the various followers who work together with Lamborghini each day on varied social media platforms. It was on this spirit that the “sixtieth Digital Parade” was held, an actual parade throughout the gaming world to particularly contain the Esports group and additional rejoice the anniversary of the carmaker from Sant’Agata Bolognese. The “sixtieth Digital Parade” was held contained in the Forza Horizon 5 racing online game, the place the followers gathered to drive fashions which have made the model’s historical past. 5 skilled streamers led a convoy of players alongside a route outlined within the recreation map and embellished with iconic model components. The parade was chronicled on Automobili Lamborghini’s social media profiles and reside on the channels of the streamers who captained the convoy of vehicles. It was a one-of-a-kind occasion that expanded the anniversary celebrations to all the on-line group.
One of the vital profitable initiatives of the in-person occasions this yr was the Giro Expertise, an precise driving tour to a few of the most beautiful locations on the planet to rejoice the distinctiveness and historical past of the model. This world tour touched on a number of places, from the USA, the place prospects have been capable of velocity alongside the spectacular roads of the Colorado Rocky Mountains, to India, with a tour of the Rajasthan area. Extra stops have been made within the Southeast, together with Malaysia, Singapore, and Thailand, and in China’s Sichuan province.
One other tour and one other drive have been devoted to basic vehicles as a part of the Giro Polo Storico, an occasion designed for house owners of Lamborghinis which have made the corporate’s historical past. The tour handed by a few of the most picturesque locations in northern Italy, on the roads of Franciacorta, Alto Garda, and Valpolicella, then arriving on the headquarters in Sant’Agata Bolognese. The corporate introduced collectively basic vehicles from varied nations all over the world and fashions of each era, amongst them the 350 GT with the second chassis quantity, the oldest manufacturing Lamborghini nonetheless in existence, in good working situation.
Representatives of the Lamborghini Golf equipment, comprising a complete of 192 members and 14 official golf equipment globally, additionally participated enthusiastically within the sixtieth anniversary celebrations. From June by October, the totally different golf equipment organized excursions worldwide, within the locations the place they’re current, to rejoice the model’s sixtieth anniversary behind the wheels of their vehicles.
From digital to bodily, it was a yr to recollect for Automobili Lamborghini and for all followers of the model.
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