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Starting Jan. 29, Amazon Prime and Prime Video members who get pleasure from ad-free streaming of exhibits like Reacher and The Marvelous Mrs. Maisel might want to fork over a further $3 a month to look at these packages and different exhibits and flicks with out commercials.
Amazon introduced the beginning date in an e-mail to clients this week. It had initially revealed plans for adverts in Prime Video earlier this 12 months.
The change “will permit us to proceed investing in compelling content material and hold rising that funding over a protracted time frame,” Amazon mentioned within the e-mail. “We purpose to have meaningfully fewer adverts than linear TV and different streaming TV suppliers.”
The ad-free payment applies each to common Amazon Prime members, who at present pay $139 a 12 months for quick delivery and perks like Prime Video, and to people who now pay $9 a month for a standalone subscription to Prime Video. Prime and Prime Video members can preorder the ad-free tier right here.
Prime Video joins the rising variety of streaming companies which are modifying their choices with ad-supported choices. Final 12 months Netflix launched a less expensive, $7 a month tier with adverts, and the providing has attracted practically 5 million subscribers. Netflix additionally elevated the associated fee of its ad-free tiers. Peacock, too, has an ad-supported possibility and likewise hiked the costs of its premium subscriptions. Disney and Hulu have introduced value hikes as nicely.
Amazon mentioned it had no additional remark past the e-mail it despatched customers.
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