Travis Kelce’s Managers Had a Plan to Make Him ‘World Well-known’

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  • Travis Kelce’s enterprise managers, André and Aaron Eanes, had a plan to make him “world well-known.”
  • The brothers informed The New York Occasions they spent years growing Kelce’s model behind the scenes.
  • However one factor that they did not anticipate was him courting Taylor Swift.

From profitable the Tremendous Bowl to internet hosting “Saturday Night time Stay,” Travis Kelce had an amazing 2023 — however his enterprise managers say the NFL star’s skyrocketing reputation was something however sudden.

André and Aaron Eanes, twin brothers who co-manage Kelce, informed The New York Occasions they’d a rigorously crafted marketing strategy to make the Kansas Metropolis Chiefs tight finish well-known.

“Folks say to me, ‘Man, it has been a loopy 12 months,'” Aaron Eanes informed the Occasions. “Once I say, ‘Truly, it is not that loopy,’ folks have a look at me humorous. It is as a result of it is easy when you could have a plan. We’re executing that plan.”

The Eanes first met Kelce by way of Kelce’s faculty roommate and all the time thought he had the potential to be an enormous star.

“He was all the time the lifetime of the get together,” André informed the Occasions. “Everybody needed to go hang around with Travis.”

After a 2015 Complicated journal characteristic, Kelce was provided an opportunity to star in his personal actuality courting present, per the Occasions. Whereas his managers had been initially reluctant, they finally modified their minds once they thought-about the way it would possibly increase the NFL star’s profile.

That apart, the Eanes additionally secured endorsement offers for Kelce with corporations not historically affiliated with the NFL — enabling him to construct his model outdoors soccer, per the Occasions.

After Kelce’s Tremendous Bowl win in March final 12 months, “Saturday Night time Stay” got here calling — and the 34-year-old was lastly capable of fulfill his childhood dream of internet hosting the present, the Occasions reported.

With that, Kelce’s star started to rise as deliberate, however there was one factor that occurred final 12 months that his managers could not have anticipated — him courting Taylor Swift, per the Occasions.

“We positioned Travis to be world well-known,” André mentioned. “We did not know the way it will occur, or when it will occur, or what would assist push that additional alongside. However it’s all the time been the thought at the back of our minds.”

The Eanes brothers cofounded A&A Administration, a sports activities media and advertising and marketing company, whereas they had been nonetheless in faculty. Different firm shoppers embody Cleveland Browns cornerback Denzel Ward, soccer participant and TikTok star Kaila Novak, and former NFL participant Joe Haden.

In line with A&A Administration’s web site, the corporate presents providers comparable to model technique, public relations, and IP growth for its shoppers.

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